The Gen Z Obsession and Why Chasing the Youth Vote May Not Win You the Campaign
In nearly every creative brief today, there is one phrase that never fails to appear: “We need to attract Gen Z.”
Commentary
Could CIMERWA Reclaim Monopoly in Rwanda's Cement Market with PRIME Acquisition?
Newly acquired CIMERWA Plc has completed the acquisition of Prime Cement, a move described by the company as an ‘off-market transaction.’ With this acquisition, CIMERWA, which was just months ago a
East Africa poised to be the fastest growing region in 2024, Africa off track to meeting SDGs by 2030 – says AfDB
While set to retain its 2023 ranking as the second fastest-growing region after developing Asia in 2024 and 2025, Africa faces a significant challenge.
The NBA Effect, the BK Arena and How it’s boosting Rwanda’s Rising Basketball Economy
Rwanda’s love for basketball is reaching new heights, thanks to the presence of the NBA and the burgeoning Basketball Africa League (BAL).
Remembering top PR triumphs that defined Rwanda in 2023
Remember, the 'TOP PR MOMENTS' can vary widely depending on the context. They can also be considered top because of their success or impending impact (positively or negatively).
Thirty years of resilience, Rwanda is a story of tragedy, triumph, and lots of smiles along the way
One story shines brighter than ever in a world where headlines are often filled with doom and gloom. Rwanda's journey from tragedy to triumph is one such story. You read that right!
A CRITICAL CALL TO ACTION: The pressing need to activate Rwanda's PR body
Are you curious about the PR landscape in East Africa?
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